Rotary International by JEF

Rotary International shop by JEF aims to be your favorite Rotarian online store. ‘JEF’ is an abbreviation of ‘Jydsk Emblem Fabrik’, a 133 years old company based in Denmark that manufactures, designs and distributes emblems, coins, badges and other metal accessories.

We sell Rotary International accessories, club banners, club pennants, meeting & membership articles, name tags, name bars, pins & emblems, presidential chains, ribbons and stickers.  

We are very proud to be an official vendor of Rotarian merchandise and has been for more than 10 years.

Do you need a Rotary product that is nowhere to be found? Please contact us…
The webshop is run by JEF A/S. It is our mission to provide Rotary members with products of the highest quality.

More than 130 years of experience

Expertise, dedication and quality were the three pillars that laid the foundation of Jydsk Emblem Fabrik A/S more than 130 years ago. Back then, the company was a silversmith producing jewelry and silverware.
In the last 40 years, our company has expanded rapidly and now contains a more industrial and customized metal product line including coins, pins, tokens, buttons, badges and other accessories. Our product line is more or less defined as being suitable for adding a logo, text or something similar.
Today, the preserved fundamental pillars from 1886 are still essential to our culture, work ethic and infrastructure. Furthermore, we strive to deliver excellent customer services and reliable fast delivery.

Four generations
Stig Hellstern the CEO of Jydsk Emblem Fabrik A/S is the fourth generation of family CEO’s at Jydsk Emblem Fabrik. His great-grandfather, Niels Carl Nielsen founded the company in 1886 in the city of Aarhus, Denmark. The son of Niels Carl Nielsen, Carl Hellstern Nielsen became a silversmith apprentice under his father in the family business. He inherited the business from his late father in 1932.
Next in line was Jørgen Hellstern, son of Carl Hellstern Nielsen. However, Jørgen Hellstern did not immediately succeed his father, when Carl Hellstern passed away in 1968, as he did not feel ready to continue the family business. As a result, the company were sold to a Swedish company but Jørgen Hellstern remained in charge. In 1972, Jørgen Hellstern bought the company back, moved to a bigger facility and renamed it Jydsk Emblem Fabrik.
In 1992, Stig Hellstern became the CEO of the family business, thus the fourth generation was a reality.